MVP STUDIO · 15-DAY BUILD SPRINTS

We figure out what’s worth building — then ship it in 15 days.

You know your market and your product. We work out what to build — and what to leave out — then design, build, and ship the workflow that proves your idea.

15days
MVP build sprint, once scope is locked
2wk
sprints to develop further
How we think

We build the MVP that proves your idea.

The hard part isn’t building — it’s knowing what to build first. We work with you to identify the core workflow that proves your idea, then ship exactly that.

Nothing you don’t need yet. No months spent on features no one has asked for — just the fastest, honest route to putting something real in front of users.

How we work

Start with a call. Decide from there.

No lock-in, no pressure. You choose how far to go — and you walk away with something useful at every step.

01

A fit call

Free

Thirty minutes on your idea, your market, and whether we’re the right team to build it. If we’re not, we’ll say so and point you somewhere better. No pitch, no follow-up sequence — a straight answer.

02

Discovery SprintOptional

When the right build isn’t obvious yet, we de-risk it before a line of product code is written — so you can see and feel the idea, and show it to the people whose opinion matters.

What’s included
Market research
Audit of your core workflows
A clickable UI prototype

Got a clear build, like an internal tool? Skip straight to building.

03

Then you decide.

Walk away
Take it and go

Everything from the discovery sprint is yours to keep — build it in-house, take it to another team, or sit on it. No strings.

Keep going
Build the MVP

We scope the MVP together and ship it in one focused 15-day sprint. From there we keep evolving it in two-week sprints, or hand it over cleanly whenever you’re ready.

Why work with us

Fast gets it shipped. Judgment gets it right.

01

Speed without shortcuts.

15 days is a commitment, not a marketing line. The build clock starts after we've scoped together — and a hard deadline forces the sharp decisions most projects avoid. We cut what an MVP doesn't need — never quality.

02

We think before we build.

Most dev shops take your spec and start typing. We pressure-test the idea first — the market, the core workflow, the riskiest assumption — so the thing we ship is the thing worth shipping.

03

We stay for the long game.

After launch we keep evolving your product in two-week sprints — or you take the MVP and build on it yourself. Either way, we hand everything over cleanly. Your call, at every step.

In the studio now

What we’re building now.

A mix of our own products and client work — real products across different categories.

Community platform
Courses & community, gamified
Learning, membership, and gamification in one place.
AI insights
Data into decisions
From information to transformation. Turning raw data into insights that drive real change.
Marketplace
Two-sided marketplace
Connecting buyers and sellers of digital products.
Patient management
Care practice system
A patient management system with donation management and report creation for a not for profit healthcare center.
About us

For founders ready to turn ambition into a real product.

Createitnow helps you move from idea to launch — with speed, clarity, and product judgment.

We work with founders who have strong ideas but need the right team to shape them into focused, customer-ready products — not just something that works technically, but something that feels clear, credible, and valuable from the first interaction.

Because in the early stages, every decision matters:

What you build first.
What you leave out.
How the product explains itself.
How quickly customers understand the value.
How confidently you can take it to market.

We bring product strategy, AI capability, design, and development together to launch the right first version — sharp enough to sell, polished enough to trust, focused enough to move the business forward.

Whether you’re a founder with a first idea or an established team launching your next tool or automation, the early decisions are what matter most — and they don’t change.

We’re built for people who don’t just want speed. They want momentum, confidence, and a product that gives their idea the strongest possible start.

The people building it

Three founders, one standard of judgment.

Simran Khurana
Simran Khurana
Co-Founder & Chief Executive Officer

Simran believes technology should solve meaningful problems, not create more complexity. After years leading AI and SaaS products, she’s learned the best products come from deeply understanding customers, asking the right questions, and making thoughtful product decisions.

As CEO of Createitnow, she works closely with founders to bring clarity to ambitious ideas, challenge assumptions early, and shape products customers genuinely want and businesses can confidently grow.

When she’s not thinking about products, you’ll find her reading, exploring new ideas, or reflecting on how people think and make decisions — a curiosity that shapes both her leadership and the products she helps bring to life.

Jaya Dixit
Jaya Dixit
Co-Founder & Chief Strategy Officer

Jaya believes the best businesses are built by helping people succeed. Her experience across software development, business strategy, customer experience, academia, and the not-for-profit sector shaped a simple belief: when organizations lose sight of the people they serve, they miss the chance to create value — for those people and for themselves.

At Createitnow, Jaya brings strategy and product thinking together to help founders build with clarity and purpose. She challenges assumptions, uncovers the problems that truly matter, and helps teams design products customers genuinely value.

Outside work, she enjoys long walks — and dreams of building products that empower people to realize their highest potential.

Shubham K Dutta
Shubham K Dutta
Co-Founder & Chief Technology Officer

With experience across software engineering and entrepreneurship, Shubham understands both the technology behind a product and the mindset of the founder building it. He believes that with the right mindset and technology, almost any idea or business can be elevated.

At Createitnow, Shubham brings unconventional thinking and technology together to help founders turn ambitious ideas into practical, scalable products.

Outside work, he enjoys solitude and exploring the depth of nature and the universe — often wondering how much of what we achieve through technology has already been designed, with remarkable precision, by nature.

Ready when you are.

Book a free fit call. Thirty minutes, no commitment — just a conversation about your idea and whether we’re a good fit.

Book a free fit call →

Prefer email? Reach us at hello@createitnow.ai